OUR STORY

At Roetz, we believe in second chances and pursue a circular and inclusive future. We don’t judge a book by its cover: where others see waste and inability, we see useful materials and promising talent. At the Amsterdam-based Roetz Fair Factory, men and women returning to the job market make new bikes from discarded ones. By hand and with pride. We train them to become skilled bicycle technicians and do everything in our power to help them find permanent employment. 

UNIQUE MAKERS WITH promising TALENT

Our team of makers consists of men and women with poor job prospects, for whatever reason. We believe that everyone has valuable skills, even if these are hidden beneath the surface. The Roetz makers are strong, calm (or just the opposite), strong-minded, honest or have an exceptional eye for detail. These character traits are essential when making a stylish bike from something that others have thrown away.

When we hire, we do not require a résumé or recommendations. We embrace everyone’s potential and welcome people unconditionally to our Roetz Fair Factory. A dedicated mentor guides the maker every step of the way. We encourage our makers to study for a diploma which improves their job perspectives vastly.

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A SECOND LIFE FOR materials

Each year, roughly one million bikes are thrown away; even though essential parts, like the frame, are just fine. This needs to change, we thought five years ago! 

The idea: by re-working parts and materials that are too good to be thrown away, we give them a second life. Today, we achieve 30% circularity with our Roetz-Bikes and even 70% by re-working the OV-fiets bike fleet. In 2016, we saved 20 tons of raw material with our circular production method.

What's next? We want to be the first to make a 100% circular bike. This is our dream. We believe that sustainable and convenient mobility should be available to a broad public. 

our inclusive and circular blueprint

Roetz Bike Factory Concept

partnering with changemakers

We want nothing less than changing the world for the better. That is why we are a Social Enterprise putting social impact first. With the Fair Factory, we prove that running a business and having a social heart can go hand in hand. 

We have obtained the Amsterdam Made quality mark, which was established to stimulate craftsmanship and the local economy.

We collaborate with other Friends of Nudge on a sustainable, inclusive and positive future.